Why Creative Writing is A Marketable Skill

By Bethany Fischer on April 20, 2021

If you have strong creative writing skills, you may be interested in pursuing a career as an author or a poet. It is no secret that creative jobs such as creative writing don’t always have the same kind of job security as “practical” jobs, like accounting or medicine. However, being a creative person is a valuable asset in almost any professional industry. Using your creative writing skills does not have to confine you to a “starving artist” lifestyle until your big literary break. Being able to sell your creative writing skills, or any creative skills at all, to employers will open up professional opportunities that you may never have considered.

1. Creative writers are problem solvers

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Employers want employees that know how to solve problems. They want someone who can find long-term solutions quickly and efficiently while asking the least amount of questions they can. If you have creative writing skills, this may be something you may excel in. If you have cultivated strong creative writing skills, you are likely creative in other aspects of life, like problem-solving. Good creative writers know that the driving force of any story is tension. Tension is made by giving characters problems to solve throughout the story. If your character can solve the problems, the writer must know the real-life applications that it takes to do so. If the character does not solve the problem, the writer still must know the possible solutions to avoid them. Having this kind of awareness is easily transferable into professional settings and can be utilized to solve business-related problems with ease.

2. Creative writers pay attention to details

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Good creative writing is meticulous and detail-oriented. It is a skill that requires someone to look at the big picture while also seeing every piece of the puzzle. Whether you use your creative writing to write fiction or poetry, a good writer analyzes their work with a fine-toothed comb. Attention to detail is a massively important skill that most employers require of their employees. This is because in business, time is money, and any time used fixing mistakes is money wasted. Employers want employees that can do things right the first time, and catch their own mistakes before it impacts the business negatively. If you have strong creative writing skills, then you most likely have attention to detail already in your toolbox of marketable skills. Good writers catch inconsistencies in their own work. They can spot when something doesn’t make sense, or can be communicated in a better way. Because they are detail-oriented, they can recognize small things that negatively impact a business as well as positive things that can be expanded upon. Attention to detail is an invaluable skill that creative writing cultivates that can also be an asset to any business.

3. Creative writers are great communicators

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An employer who values analytical skills more than creative ones may look at creative writing as a skill that cannot be utilized in their business. This is untrue because creative writers are great communicators! Communication skills are a top priority in all businesses, no matter what industry they are part of. In professional fields like medicine, communication skills could be the difference between life and death. People with strong creative writing skills are usually great communicators because they are masters of their language. They know the denotations of different words, as well as their connotations, which are sometimes more important than their direct meanings. Good writers can use language as a tool and can help people see things from their point of view. In a society that has become increasingly digital with the presence of COVID-19, written communication skills specifically are highly sought. If your place of business is functioning partly or fully remotely, much of your communication will likely be done over written mediums like email. Someone with creative writing skills will be an expert in written communication because they are already able to communicate their creative ideas clearly in that type of format.

4. Creative writers have a unique perspective

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Creativity literally means making something new. This doesn’t have to be limited to artistic endeavors. Skills like creative writing, or any creative skill in general, help people see things from a unique point of view. This is because being creative often means having some level of originality. Many creative people can create things out of the smallest inspiration. This skill should be valuable to employers because creativity can help a business see opportunities they may have missed. Looking at something with a pair of fresh eyes is always recommended, and with a creative employee, you will always have that vision. Specifically, creative writing skills are directly linked to having a unique perspective, especially in the world of fiction. Creative writers construct entire worlds with their own history and physics, and good writers can do this without copying existing material. Poets with strong creative writing skills are constantly challenging people’s perspectives with unique metaphors that help others relate to subjects they may not have considered. Having a creative writer on your team could help with interpersonal problems within the business, and they may be able to help foster empathy and understanding for situations that others may not be sensitive to. Businesses with creative employees with a unique perspective have an edge up above their competitors in their industry.

Conclusion

Creative writing skills are not only important for people who want to be writers. Having creative writing skills makes you multifaceted in that it has helped you foster other important skills along the way. These other skills, like communication, problem-solving, attention to detail, and point of view, are all extremely valuable skills that are easily transferable to other professional industries. Employers look for potential employees that can grow their business. Creative people bring so much more to the table than their artistic endeavors and can be an incredible asset to any business in any industry.

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